Google+ for Business: How Google's Social Network Changes Everything Review

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Google+ for Business: How Google's Social Network Changes Everything ReviewI downloaded Google+ for Business on Christmas Day and read it on a long flight from Miami to Los Angeles. My initial motivation for picking it up wasn't so much to learn about Google+... I just enjoy reading Chris's blog and would happily pay for much of his free content. When I saw he had a new book out, I didn't have to think much about making a small purchase to support him.
Nevertheless, my motivations weren't entirely altruistic: I've been using Google+ every day, and figured if I could learn even one thing from the book, it would be well worth the minor investment of time and money.
Chris widely acknowledges the challenge of writing a traditionally published book about a rapidly changing software platform. With that in mind, he spends at least as much time explaining the "why" behind sharing content and cultivating a community. I especially liked a section on curation ("You are a magazine publisher") and the general theme of curiosity and gratitude that runs through the book. Want to be a rockstar on Google+? Be friendly and be helpful. Chris tells you how to do it.
I don't think you should buy this book to learn how to put people in circles, although Chris certainly covers the basics for those who are truly new to Google+. Instead, you should buy this book to learn more about how people can connect and collaborate using new media. If you like Chris Brogan, if you enjoyed Trust Agents, or if you want to learn about a fun new platform, get the book. It's a short read that can make a big difference in your work.Google+ for Business: How Google's Social Network Changes Everything Overview

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