Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI Review

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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI Review#1: This book is extremely helpful if you're a hardcore data analyst who needs more business acumen, or a true marketer who needs a better handle on the technical aspects of web analytics.
#2: The section on using web analytics to measure, optimize, and hold accountable your SEO is very strong.
#3: The sections on tracking and optimizing offline marketing (print, billboard, tv, radio, etc.) are a much needed reminder that marketers need to be tracking everything, online or otherwise. And, that Google Analytics can be that "central marketing dashboard" type of tool if set up correctly.Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI Overview

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