Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes) Review

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Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes) Review'Sams Teach Yourself Google AdWords' is a good source on how to use the material. However, since it provides a low-level view, it is best read in conjunction with Michael Todd's 'Ultimate Guide to Google AdWords' - a higher-altitude explanation. As for the '10 Minutes' - that's pure hype, it takes much longer. My biggest problem - the screen shots are difficult to read because of their size.
Google Apps (briefly referenced) costs $50/user/year and has an uptime guarantee of 99.9%. The book suggests using the Automatic Billing option when first starting AdWords, contrary to Todd's advice. Author also points out that AdWords and search-engine-optimization complement each other; however, he recommends starting with AdWords because it is more straightforward and the results easier to track.Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes) Overview

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