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Google$chmoogle (Google $schmoogle Books) ReviewHilarious and insightful, this book is a must read for anyone who is looking beyond MAD MEN, and especially for students of advertising and marketing NOW! Made me laugh and think about what advertising is and does... what a great combination!I originally was turned on to the book by my Marketing & Media Instructor, Mr. E. McCabe, who had us download the book for our class last semester. What a genius call on his part! We learned a huge amount about the industry & were in hysterics much of the time... READ this BOOK!!!Google$chmoogle (Google $schmoogle Books) OverviewLawrence Brown's inside stories of the pioneering advertising/marketing/media work he's noted for on Madison Avenue, in The Hamptons and with The Internet for an ever-growing list of World-Famous names.
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