Groupon: You Can't Afford It--Why Deep Discounts are Bad for Business and What to do Instead Review

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Groupon: You Can't Afford It--Why Deep Discounts are Bad for Business and What to do Instead ReviewI've been a fan of Bob's books for a while, and we use his training program for our retail staff to great success. This recent book is no different in its importance to me as a business owner. It's a concise read and is spot-on important for business owners and consumers to understand - Groupon is bad news for both customers and for businesses.
The premise of groupon is so alluring - offer a discount to draw in new customers. What business doesn't want new customers? We all need to keep our support base solid and growing or else we struggle. All you have to do is offer a one-time amazing deal and the customers will flock to you and you will spart having to hire people just to carry the bags of money out of your store.
The reality of groupon and social discount programs similar to it is a very different reality indeed. I personally know businesses that are struggling substantially after offering a groupon discount, and may never recover. The only people winning at groupon is... groupon.
This book clearly lays out the dangers and quantitative data about how groupon is bad for business and bad for customers and will help you understand the hidden danger of dancing that particular dance. Before you fall prey to the groupon craze, read this book (or eBook) first and then decide if your business is worth it.Groupon: You Can't Afford It--Why Deep Discounts are Bad for Business and What to do Instead OverviewIf you're thinking about offering a deal-a-day promotion from Groupon, LivingSocial or one of their online clones' STOP!Before literally giving thousands of dollars away and risking your entire business, you owe it to yourself and your bottom line to become informed of the risks. And the one-and-only Retail Doctor®, Bob Phibbs, is the man with the facts you need. Using case studies and months of research, Bob Phibbs, The Retail Doctor®, takes an in-depth look at what makes up one of these deals, what the risks are to businesses and how you can revitalize your business, instead of creating a potential financial disaster. This ebook also contains a bonus chapter from Phibbs' best-selling book, The Retail Doctor's Guide to Growing Your Business. About the author: Known nationwide as the Retail Doctor®, Bob Phibbs is a contributor on MSNBC, keynote speaker and business consultant who has transformed thousands of businesses throughout the world with his straightforward, proven advice.

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