Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) Review

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Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) ReviewThis book by Lee Jordan is perfect for the novice blogger and packed with must have info for even the seasoned blogger. While it particularly deals with the Blogger (Google) platform, a good bit of the information extends beyond Blogger to services and tips that could be used for a variety of platforms.
I love the approach Jordan uses - taking a sample blog that is plain in nature and allowing the reader to follow that blogs evolution to a more professional looking blog using the guidelines and tips offered in the book.
Jordan shows you why popular blogs are so popular and what you can do to enhance your ratings and most importantly, your readership. He leaves no stone unturned as he divulges all the tricks of the trade, er uh, hobby.
Whatever the purpose of your blog is you should invest in this tool. It easy to understand, simple to follow, and indexed for ease of locating information. I have used it many times in the last few weeks to look up a particular subject and implement the information given.
Here is a list of the chapters:
1. All Blogs Are Not Created Equal
2. Customize and CreateTemplates
3. Social Bookmarking
4. Joining the Blogosphere
5. Using Widgets
6. RSS and Atom Syndication
7. Making Money With Ads
8. Measuring Site Performance with Google Analytics
9. Search Engine Optimization
10. Website Integration
Oh and it comes in paperback or e-book form!Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) Overview

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