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Web Analytics For Dummies ReviewExcellent book for those who know little or nothing about web analytics.It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias.
I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.Web Analytics For Dummies Overview
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