No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It Review

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No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It ReviewI was generally browsing for books on ebusiness, and the attractive cover made me check it out. They say "don't judge a book by its covers". Fortunately for the author, he got me interested mainly because of the cover.
I googled the title, and found the author's web site, which is a pleasant yet very direct-marketing oriented site. I was impressed with the way the entire table of contents is published on the site, and the details in the TOC is what got me hooked into buying a copy (and the other reviews here, of course).
Received my copy in the mail last week, and I found that the meat of the book is in the following 4 chapters (at least for me, who is not a total newbie):
Chapter 5: How to earn a nice little paycheck from Google
Chapter 6. Traffic Generation
Chapter 7. Link Popularity
Chapter 8. SEO Case Study: Howtothrowyourvoice.com
The author makes some bold claims like "Link Exchange: A complete waste of time". I found that interesting, as I've never heard it put quite that way, but Ravi backs it up with a lot of narrative.
There is quite a bit about the different ways to make revenue online, how to accept credit cards online, and a lot of "inspirational" stuff.
The book struggles a little bit in trying to find a balance between writing for newbies, while also trying to cater to slighly more advanced folks who already have a web site (like me, at TekSG.com). I wish the author would have taken just one side (all "newbies" or all "advanced").
My only beef with the book is that it doesn't have enough screen-shots to support some of the technical chapters. Which is why I wanted to give it a 4-and-a-half-stars rating, but Amazon won't let me pick fractions. So, instead of giving the author the benefit here, I decided to do the right thing and give it a 4 star rating.No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It Overview"No Business Like E-Business" - a book by Ravi Jayagopal, an E-Business Architect from New York - helps you answer the following questions: 1. What to sell (products, services, advertisements or a brand)? 2. How to sell (web design, copy writing, technology, getting paid online)? 3. How to get visitors to your web site (generating traffic: free and paid)? 4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)? 5. How to keep them and their friends coming back for more (up-selling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)? Master these 5 areas, one item at a time, and you are golden. But the real secrets lie in knowing not just what to do, but more importantly, how to do it.

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