Search Engine Optimization (SEO) Secrets Review

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Search Engine Optimization (SEO) Secrets ReviewI don't usually do reviews but this book took me by surprise. I am impressed with the content, it was a fresh perspective on search engine optimization and it offered some really practical, useful advice that virtually anyone who understand the basics of SEO would be able to implement.
I eagerly pre-ordered the book because I have read Danny's articles on SEOmoz. It came 7 days ahead of the scheduled release date so I was delighted with Amazon.
I started reading and I couldn't put it down. Maybe I'm a nerd but I live and breathe online marketing and SEO was the core of it all.
Here are some of the key takeaways:
1. SEO Consulting Process - Learn how to win clients, how much you should charge for your services (master services agreement,
NDAs, SOW) and the best deliverables/reporting for your clients.
2. Suggested SEO Pricing - Website Audit, E-Commerce Site Audit, Link Building, Reputation Management, Social Media Management,
Keyword Research and etc. (Very helpful if you are looking at doing consulting work, it is so hard to determine the right price
point on your own).
3. 58-Page Comprehensive Technical SEO Site Audit - Unless you paid for SEO site audits in the past you won't be able to get a more
in-depth sample. Oh and he also show you how to do the Site Audit as well.
4. How to Conduct an E-Commerce Audit - In my opinion the first 4 items are worth it's weight in gold for a SEO freelancer, SEO
consultant or even an SEO agency.
5. SEO for Local Business - What works and what doesn't: customer opinions/reviews, universal search, image search, video search
and ranking factors.
6. Optimizing for Alternative Search Engines - Amazon, YouTube, Facebook, Delicious, Flickr and Twitter (this help outline how
search and social is truly intersecting and in order to be successful on the web you need to go beyond Google).
7. The Essentials - The book includes an explanation of how SEO works, top SEO tools to use, finding and troubleshooting common and
advanced SEO problems and of course SEO Best Practices (some of which you can find on SEOmoz).
The bottomline: Danny makes SEO actionable for the average person, more importantly he makes it lethal for the seasoned SEO veteran
(you can become a superstar-SEO-ninja with this book).
Since the SEO field is always rapidly changing, I highly recommend picking up this book as soon as possible (today if you can) because it will give you 80-90 percent of everything you need to start consulting successfully with SEO right away. I teach SEO at a local community college and I am contemplating to make this a required reading, it is that good and applicable.
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