Content is Currency: Developing Powerful Content for Web and Mobile Review

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Content is Currency: Developing Powerful Content for Web and Mobile ReviewThis book was great, but there were two things in particular I loved about it.
Content marketing is critical when it comes to rising to the top among your competitors in today's environment. When it comes to content development, Jon goes into the four stages of what he calls the Content Lifecycle:
1.) Content Strategy & Planning
2.) Content Creation
3.) Content Marketing/Distribution
4.) Content Management/Curation
Second is his coverage of mobile marketing. As a marketing professional, I understand that mobile is now, not the future. Finding good content about marketing (in one place) is important for me to be able to deliver reliable insight and service to my clients. Content is Currency make it easy. One of the most useful points I found was the point about mobile keyword research. Those keywords will be more action oriented ("find post office", or "download ringtone"). He provides a solid framework for knowing how to approach mobile from both a functional perspective and content development.Content is Currency: Developing Powerful Content for Web and Mobile Overview

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