HOW Secrets of the New Economy (NOW, NEXT and HOW Trilogy) Review

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HOW Secrets of the New Economy (NOW, NEXT and HOW Trilogy) ReviewI loved the content, it is sooo cutting edge. The author is a leader in this field. They are already calling him the Internet age's answer to Andy Warhol. What his group is doing is quite amazing, and he shares many of his secrets so you can do it too.HOW Secrets of the New Economy (NOW, NEXT and HOW Trilogy) OverviewThe internet no longer belongs to the young hacker with an evil idea. The digital revolution now belongs to the world, and it's attracting super smart entrepreneurs from every field imaginable (including advertising) all hell-bent on changing it.This book is the third and final edition of the trilogy NOW, NEXT, and HOW series, has been created as books, e-books, and Apps, and distributed on all major e-book platforms and App stores globally. Where NOW was a Business Survival Guide and NEXT An Armchair Guide to the Future, HOW is a practical hands on guide to Secrets of the New Economy, secrets that have been used and applied by the Author. It is designed to help one both understand and thrive in this, “the Ideas economy".This book's design was completed last Sunday, it was proofed the following Monday, and was uploaded to Amazon for Kindle, and other major e-pub book sites the same day. Prices were set and the book started selling on virtual bookstores around the world on Tuesday, the whole publishing operation completed in less than 72 hours. This is but one live demonstration of the speed that business is now done at. This new media-publishing endeavour involved a multinational team. Written and designed in Australia, the material was proofed by a Danish company in the Philippines (InWrite), the Apps were coded in Singapore and Thailand and the e-books were uploaded in the United States.Roberts predicts that in the next twenty years, technology will advance so exponentially that it will exceed human intelligence, advances in biotechnology will allow medical science the capacity to provide software upgrades to your own DNA, and nanotechnology will make it possible to create any physical product using inexpensive information processes. The Digital revolution, together with all the other five scientific revolutions, will place immortality and an unfathomable intelligence in our grasp.In this edition Roberts reveals not only the many tools and processes of how one can thrive in this economy but he has also dealt with some of the social, spiritual, and philosophical implications that these advances in technology bring.Roberts believes we are in the early stages of a technology-based revolution, a revolution that is changing the fabric of our civilisation. Changing the way we work, the way we learn, the way we interrelate, the way we buy and sell things, the way we are educated, and the way we are entertained-; in short, the very essence of the way we live. What will humanity look like in twenty years' time? He offers a look.In this edition included are his thoughts on a new advertising effectiveness model, and a very useful “How To" guide section on many of the Secrets of the New Economy, secrets that his group has personally mastered and commercialised for profit.The book also discusses the evolution of Content and its connection to Comment, Curation, and what he calls the Conversation Prism. The New Economy, its digital capabilities, and interconnectivity has made 1960s, Mad Men-type advertising as obsolete as smoking inside offices. The days of the advertising interruption, consumer demographics and the power of hidden persuasion has all but been edited out. The industry itself has recently even officially announced this, saying at day one of the 2011 Cannes Lion Awards Event that “it's no longer about advertising, but commercial creativity," something Roberts has been quoted publicly since 2007. He offers a new model of effectiveness.From how to publish your own e-books, how to make best selling Apps, how to use Social media, how to Master Content, and many more topics are included in clear easy to follow language.Roberts says the Internet industry is not a singular business. It now encapsulates the human narrative, writ very large. http://www.amazon.com/dp/B005BW2ZWSHOW Secrets of the New Economy is available globally on Amazon's Kindle and other e-book plat

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