The Information Diet: A Case for Conscious Consumption Review

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The Information Diet: A Case for Conscious Consumption ReviewEighteen years ago, when I first learned about the impact factory farms were having on the environment and the quality of our food supply, I became vegetarian. It was a move both to protect my own health and make a tiny economic protest against the state of the food industry.
A decade later, I was thrilled to see the rise of the "local and organic" movement, spurred on (at least in part) by pop-culture hits like Supersize Me and Omnivore's Dilemma. Today, I have 4 farmer's markets to choose from on the weekend; local, farm-raised and/or vegetarian options at nearly every restaurant in town; and a whole range of organic products at my local Safeway. It's not happening overnight, but consumer choices are transforming the food industry.
The Information Diet is an eye-opening look at our media consumption through a similar lens. Like the food industry, we all know the media industry has consolidated over the past 2 decades. But what impact has that had on our "information diet"?
Johnson* makes a strong case that content farms are the media industry's equivalent of factory farms: producing cheap, low quality information to maximize profit. And if we don't educate ourselves as consumers, then we're basically doing the brain equivalent of eating at McDonalds every day... destroying our mental health and driving serious journalists, the organic family farmers of the media industry, out of business.
If the premise sounds a little depressing, it is. But a strong dose of humor and charming anecdotes make the medicine go down. And just like factory farms are depressing, the response -- farmers markets, grass-fed beef, and HGH-free milk -- can be empowering and delicious.
Johnson doesn't provide a strict "information diet" to follow, but he does provide helpful guidelines for choosing "healthy" information to consume (not too much, mostly facts). He also explores the social implications of a public that allows itself to become "information obese" (filled with too much inflammatory editorial fluff and too few hard facts and primary sources). I already think twice before turning into the Burger King drive through; this book gave me some food for thought next time I'm clicking through Google search results.
* Disclosure: I am married to the author.The Information Diet: A Case for Conscious Consumption Overview

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