Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Review

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics ReviewIn the recently released hype curve from Gartner Group "social analytics" featured as one of the technologies near the peak of inflated expectations. This means that there is a lot of froth and a lack of maturity in the market, while signaling the high potential for social media analytics in the longer run. At the same time social media simply cannot be ignored today and can provide significant value to those understands how to play. What can one do in an immature field to avoid the hype and get to the core of the issue? This is where Social Media Analytics and Marshal Sponder come in. Marshal is a master of analytics and the book deals with how to gain insights from social media to make better business decisions. In short the book deals with the business value of social media analytics, not the technology or the "cool factor".
Marshall Sponder is an analytics specialist and his perspective is therefore that of an analyst. Over the last year I have had the privilege of getting to know Marshall first hand from working with the social media analytics company Integrasco (also featured in the book). In this context I have witnessed his immense experience in the field of analytics and benefitted directly from his expertise. Through Social Media Analytics this expertise is made available in an easily digestible and structured fashion to the world at large and for the benefit of all those who seek to gain insight and obtain business value from social media.
The book covers both social media platforms and processes, as well as how to gain insight and quantify ROI. Nevertheless, the case studies are my favorite sections of the book. These are real world examples and best practices of how organizations successfully use social media analytics to gain business benefits. The case studies are in-depth and are truly helpful in showcasing why and how you should get going in your organization.
I strongly recommend the book to anyone interested in social media analytics.
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