Different: Escaping the Competitive Herd Review

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Different: Escaping the Competitive Herd ReviewI have an MBA from Harvard Business School, and to be perfectly honest, I think it was one of the biggest wastes of my time and money. I regularly discourage people from going to business school, telling them that they'll make more "connections" in 2 good years of work in a reputable company, and that anything they NEED to know will be a fraction of what is taught, and is available in categorical business books.
There's one exception to my education at HBS - the part I don't think was a waste. It was the Consumer Marketing class I took with Youngme in my second year.
I am not a marketing person. I have tended to work for technology/internet companies and have a technical/math background. First year Marketing at HBS opened my eyes to the fact that marketing was more than just advertising fluff, but it was Youngme (second year) who really taught me things that I regularly use today to both see the world and shape the products I manage.
I remember when she was able to tell us - *4 YEARS BEFORE THE IPHONE CAME OUT* that the ipod was obviously a stealth way for Apple to get back into the smartphone business after their brand disaster with the Newton. That if they came out with anything that seemed like they were entering the smartphone business, there would be too much baggage. I went back and told my friends (outside of school) "The ipod is Apple's entry into the phone business!!!" and they all thought I was nuts. Apple was too pure for that. Well of course, she was right and in hindsight it seems obvious (but go back and ask people in 2003/2004 what they thought and it wasn't so obvious then ...). The reason I bring this particular example up is because from then on I was able to look at how a company introduced a product and understand what the fundamental strategy might really be, and also how I could understand market dynamics to position a product.
Anyway, by far, Youngme Moon's CoMa class was my favorite class at HBS and the ones where I learned the most. So what does that say about this book? Well, I'll say for one thing, I found a lot of what was in this book to be redundant to what I had learned in her class. I'll consider that a plus for everyone who didn't waste $200k and 2 years on an HBS degree. Read this book and you'll learn pretty much everything (and in some areas a little more and in some a little less) that I learned from my HBS education.
fwiw - I'm not a hater of HBS. If you need it to get ahead in consulting or private equity or investment banking or to switch careers, go ahead. But as far as what I found to be valuable learnings, I'm really not kidding when I say that it's all in this book.
It will change the way you see the world.
It will change the way you see markets.
It will change the way you see companies.
And ...
By Example:
It will teach you how the market is likely to see you.
It will teach you how to position yourself in the market.
It will teach you how to play to your strengths.
It's also an easy read - the chapters are well organized and insights are quick and intuitive once you're led to them. I think this is an important point - business books are often a pain to read because they tend to be dense and say in 10 paragraphs what could have been conveyed in 2. This is a fun and easy read that will leave you thinking about the world ... well ... differently.Different: Escaping the Competitive Herd Overview

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