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Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities ReviewI suppose I'm the pragmatist in the group, who mostly enjoys reading when it provides meaningful and measurable results to what I do in my life and work. Doug Hubbard consistently provides practical science in everything he writes; and, in "Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities" he helps me stay ahead of the incoming wave far enough to make the difference.Doug Hubbard has continued where he has left off with his other works, specifically "How to Measure Anything: Finding the Value of Intangibles in Business", and has proven the information needed to make the critical, fast-paced, informed descisions for today is available online and can be quickly interpreted. For folks like me, he walks through the process of breaking down the cultural and conceptual obstacles that stands in the way and gives step-by-step advice on how to implement the Pulse as part of a Decision-Making process. His other best-selling books are 5 stars (user-reviewed!) in difficult and critical business categories; Pulse will join that elite group.
I purchased the Kindle version for my iPad so that I could bookmark, highlight and have it close by as a reference tool. As a Searchologist, I recommend it highly.
Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities Overview
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