Surfing the long summer: How market leaders grow faster than their markets Review

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Surfing the long summer: How market leaders grow faster than their markets ReviewThis book compares many companies that the average person would not put in the same sentence: McDonalds, IKEA, Apple, Hewlett Packard, Cannon, Disney and others. How do you compare the business of Big Macs to IPODs or furniture?
The answer lies in corporate culture, focus on the customer and business practices. Who are you in business for? I give this book a big thumbs up. Having worked for a company that practiced much of what is preached here and unfortunately a few companies that just don't get much of it at all--- the information is right on the money. Your employees will be happier. Ultimately your stockholders will be happier. Your managers will be less stressed and your customers will be more loyal when they feel like you hear their input.Surfing the long summer: How market leaders grow faster than their markets Overview

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