Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World Review

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Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World ReviewFor a person just getting started with LinkedIn (that would be me), this book helped me in two ways. It helped me understand the basic features and functionality of LinkedIn (which, with the help of the book, I have come to see as a very powerful tool); AND it helped me capture the spirit of "windmill networking", a "pay-in-forward" philosophy of networking. Having said that, the author is not much of a business person himself, and doesn't have much to say about using LinkedIn to forward one's business. He seems more focused on accumulating names as if the more names you had in your directory, the better business person you are. The book could have been a lot better had it really covered who to include, and who not to include, in your network, and even more, HOW to make a 2nd or a 3rd degree connection work in real world business situations. There was a lot of "fluff" in this book, not a lot of substance, and yet it was still a good starting point for taking your first steps into LinkedIn.Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World Overview

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