Real-Time Marketing and PR, Revised: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Review

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Real-Time Marketing and PR, Revised: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now ReviewIt's appropriate that the Kindle edition of David Meerman Scott's Real-Time Marketing & PR is available before the print version--because, as he compelling describes in this book, "it's all about time."
Getting there first. Creating a position. Responding before it's too late. Being proactive instead of reactive. Making your presence known. Getting noticed.
David Meerman Scott has a habit of being ahead of the market; being both an observer and a pioneer. He was one of the first to offer downloads of his upcoming books from his blog, while writing his book--and, then--creating a best-selling business describing the whole process. His provided a road map to New Rules of Marketing & PR that is as valid today as it ever was.
Then, having established a paradigm for using "free" to build demand for "paid," he reversed direction and co-authored a best seller, Marketing Lessons from the Grateful Dead, and kept it a secret until 2 days before publication, then, let his carefully-nurtured fans promote his book for him (providing the impetus for A-list media to join the bandwagon).
Now, we have the (perhaps inadvertent) availability of the Kindle version of David's latest book available almost a month before the print version! How appropriate.
As a frequent interviewer of David Meerman Scott, I was fortunate to see Real-Time in its early stages. I liked it then, and I like it even more, now that David's populated the ideas and advice with dozens of examples of real-time marketing at work (or, in some cases, real-time opportunities wastefully squandered).
David's strength is showing entrepreneurs, marketing professionals, and self-employed professionals what's going on in the real world, and how to put the trends to work.
The message described in Real-Time Marketing & PR is as relevant and up-to-date as today's Tweets, blogs, and viral YouTube videos, yet--because the case studies are about individuals facing and overcoming challenges--it's a highly-readable story.
Real-Time Marketing & PR is a great story to have on your Kindle when the plane takes off--or (more likely) while waiting for the plane to take off.Real-Time Marketing and PR, Revised: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Overview

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