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The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By) ReviewI bought this after reading all of the glowing reviews, but I guess I should have read between the lines. When other reivewers say this book is the one to buy if you're clueless about social marketing, they aren't kidding. If you know even a little about blogging, which is what this book spends most of its time on virtually ignoring other forms of social marketing, then you'll be left with a bunch of stories about awesome bloggers would did awesome things with little to no real advice on how to do something awesome yourself. Gillin seems to worship the ground bloggers walk on and spends most of the book, including all of the first couple of chapters, saying so. There are endless profiles and anecdotes but little "how to". By page 40, I found myself saying "so what?" a lot. If you like reading profiles and "case study lite" type stories, then get this book. If you're looking for information on how to actually engage in social marketing (especially other than blogs), influence people and use social marketing to improve your business, a quick search on the net would turn up more useful (and free!) information.The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By) OverviewWant to learn more information about The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)?
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