Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It Review

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Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It ReviewIf you own a small business (or large one, for that matter) you've heard the buzz about social media. You've been told and told again you NEED to get on it, but you have no idea where to start. Monica Obrien's social pollination is where every business should start. It should be on the desk of every business owner looking to dive into social media, or thinking about hiring someone to do it for them. The book comes armed with relevant case studies, insight from leading experts, and most importantly, step by step guides for beginners (and experts). After reading the book, the reader will answer four important questions:
1) What is social media and how can it be leveraged as a business tool?
2) Is social media right for me? What business objectives can it help MY business achieve?
3) What are the specifics tactics and steps I need to take to accomplish those objectives in a cost-effective, timely manner?
4) How can I track and measure my progress and ROI.
There are many social media books that do a phenomenal job explaining how social media is changing the business world. However most of them stop there, and the reader is left thinking "ok, well, now what?" Monica picks up where those books leave off, by providing actionable tactics and tips business owners can implement immediately after reading.
The book does not tout social media as a cure all solution, like many experts and books seem to do. Instead she encourages readers to think of social media as a business TOOL. The author helps the reader understand the types of goals and objectives they might hope to accomplish, before deciding if social media is worth it for them.
From there, she provides a thorough overview of best practices and specific strategies. It a comprehensive guide book that a marketing team can use to get started right away. At the very least, it can be used to combat any outside social media hires who are charging without adding any real value.
All in all, this is a must read for business owners, marketing professionals, or students looking to understand the next monumental shift in marketing/advertising.Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It Overview

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