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The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive ReviewProfessor Griffith's book, "The Plugged-In Manager," is an excellent work, which I am a bit concerned could be misunderstood and under-read because of its title (which I interpret to be her publisher's doing, not her own).In any case, after struggling with how the title applied to the content, I eventually came away with what I now view as the core of Griffith's perspective, which I see as a kind of a phenomenology of an effective manager in the year 2012 AD, in a business environment (a) where change is indeed the only constant (day-to-day, moment-to-moment), (b) where organizations are more like open adaptive organisms in rapidly changing human and technological ecosystems and (c)where formal management perspectives, mindshare and communications have been overrun by vast uncontrolled flows containing often important, hidden information and insights. In this sense, Griffith both pays tribute to and differentiates her own perspective from her early moorings in the Carnegie School of organizational theory.
John Hagel III's preface brings clarity to the point of the book where he discusses the book in the context of a business world moving from "push" to "pull" and "stocks" to "flow." Hagel: "Whatever knowledge stocks we have, they are depreciating at an accelerating rate. In this environment, business success depends on our ability to participate effectively in a broader range of knowledge flows so that we can refresh our knowledge stocks more rapidly. The plugged-in manager is one who learns to harness knowledge flows in ways that create growing economic value..."
Griffith is very clear about the need for managers to maintain a balanced three dimensional (technology, people, organizational) approach to problem solving in today's complex, dynamic, socially-permeable, information-inundated business environment. S-L-L, Mixing, and Sharing are described as three different practices, but they really integrate into one, a kind of tao of pragmatic management for our modern world.
It is in this sense that I think the chosen title for Griffith's book does her and her work a disservice. "Plugged-in," to me, implies a kind of static technology-based connection (plugging into a socket or a motherboard) and so suggests a behavioral perspective that is more techno-centric and less dynamic and humanly visceral than the one Griffith actually expounds. Griffith's perspective, I believe, is one that reveals the manager as an actor in a world of flows, someone who must somehow solve the paradox of needing to be everywhere, sampling and sharing in information flows and mixing ideas and concepts to achieve plans suited for the moment. The importance of Griffith's model of a manager does not really lie in the actor being "plugged-in" at all, but rather being unplugged "and mobile," while still in dynamic communication with (and designing value creating responses to) a complex, changing web of technology, people, and organizational structures. The challenge of the modern manager is to adopt a stance and perform a Nietzschean dance that is always pressing the limits of "bounded rationality."
If I were Griffith's publisher, I would probably have lobbied to call the book, "The Agile Manager" or "The Quantum Manager." But no matter -- in the case of Griffith's work, the old adage holds true: "don't judge a book by its cover." More importantly, don't be confused by its title. Set the title aside and dive into the actual reading -- act like the kind of manager Griffith proposes that you become.The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive Overview
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