The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds Review

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The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds ReviewI am a seasoned copywriter and burgeoning content strategist. My current project is a large scale financial Website. To prepare, I joined some content forums on the Web and sought out the best books available. Three made the cut and The Web Content Strategist's Bible is already a treasured reference. Richard Sheffield gave me absolutely essential ideas for improving my matrices which I can implement immediately. The book also introduces aspects of our discipline that I plan on applying to future projects.
The Web Content Strategist's Bible is well organized and easily digestible - just like good Web content. It is a breezy, but never superficial read. TWCSB gives a complete picture of the expected duties and deliverables for a strategist, so the book is excellent for those just entering the field. However I wouldn't say the book is only for newbies. TWCSB is suitable for anyone who deals with content and has the sense that things are being overlooked or that workflow could be improved. Sheffield clearly outlines the different project phases and associated challenges. Small organizations could use it to help create their content process and make the business case for having a strategist.
Make this part of your required reading and you will automatically be several steps ahead of your competition.The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds Overview

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