The MultiThread Marketer: How To Hire One (Or Better Yet) Become One Review

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The MultiThread Marketer: How To Hire One (Or Better Yet) Become One ReviewSince my attention span is about 3.2 seconds long.... hey look a shiny thing... it was nice to find a book that I could tackle without falling to sleep or reading a bunch of cheer leading garb.
Douglas was real good at getting to the point about what you need to know and what you don't need to know and at the same time keeping you entertained with funny movie references which were funny enough appropriate for the story.
When all said and done, this book is a quick read with a lot of good points about what to pay attention to and what to farm out or delegate. I have not had a chance yet to check out the podcasts that Doug talked about, but the case study that he provided of his experience with Boesen the Florist in Des Moines Iowa is awesome.
Even though this is not a how to book, it did get the juices flowing in my brain again and if your looking for some ideas to implement with your business, this is a great place to start. Not to mention the investment you will make in this book, you will receive 1000x if you take some of the ideas discussed within and put them to the test.
I dare you to make the investment today, You won't be sorry.The MultiThread Marketer: How To Hire One (Or Better Yet) Become One OverviewIn today's hyper-economy, businesses face an overwhelming number of marketing options. In "The MultiThread Marketer", author Doug Mitchell guides the reader through the skills, attitudes, and beliefs a modern marketer must have to compete. MultiThreaders know how to confidently collaborate with external talent creating parallel "threads" of marketing activity that multiply results and save money. Whether you're a small business owner wearing the marketing hat, a marketing professional looking to massively increase her marketable worth, or a student wondering what kind of skills will separate him from the crowd, The MultiThread Marketer will deliver a clear and well marked route to marketing rock stardom.Doug is an admitted Internet business junkie who executed geographic arbitrage in 2005, moving his family to Des Moines, Iowa from Southern California to escape the rat race and improve quality of life. In 2007 Doug founded a Virtual Multimedia Marketing Agency called createWOWmedia which he sold in 2010. Doug spends his days in ""Studio B"" as Vice President of Marketing at BirdDog, a niche technology firm that services the construction and engineering sectors. "Don't know everything. Just know where to find the answers."Doug holds a PhD in BizWizardry and is a full-time faculty member at the Secret School of Business.

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